MakeUp in NewYork 2026 Opens on September 16

Mark your calendar for MakeUp in NewYork 2026, which will take place on September 16-17 at the Javits Center in Manhattan. 

Visitors will have the opportunity to meet with more than 160 exhibitors specializing in packaging, contract manufacturing, formulations, ingredients, and accessories. Designed as an all-inclusive sourcing event, the show brings these specialties together under one roof, allowing beauty brands to compare solutions and find partners to help move projects forward.

The two-day event will also feature conference sessions, Beauty Talks, trend presentations, networking opportunities, and the Innovation & Trends (IT) Awards.

“MakeUp in NewYork has always been more than a marketplace; it’s where the industry comes to read what’s next,” says Asmaa Cherraf-Bonneville, show director for MakeUp in New York. “This year, the program looks straight at the forces reshaping beauty: AI moving from the lab to the shelf, the growing crossover between beauty and health, and a new generation of key players redrawing the map. Visitors can expect two days built to help decision-makers see around the corner, not just across the aisle.”

Three Conference Tracks Explore What’s Next

The conference program at MakeUp in New York 2026 includes 14 sessions. They are organized into three tracks: Beauty Business & Market Dynamics; Innovation, Tech & Science; and Creativity, Culture & Community. 

A wide range of topics will cover numerous industry trends. One session will explore how AI is transforming retail while shortening R&D timelines. Another will explore why diagnostic devices are moving from clinics to consumers’ homes. Speakers will explore the increasingly blurred line between beauty and health. Other experts will discuss the rise of C-beauty—and the role of color as a form of communication. 

The program is designed for professionals working across product development, formulation, and R&D,. Executives in marketing and communications, packaging and design, and brand development also attend. Plus, there are sessions to benefit retailers and e-commerce experts.  

The Fashion Institute of Technology (FIT) is a partner this year. FIT will present an exhibition created for the show and will participate in the conference program. CEW returns as a longtime partner. The organization will host a conference session and will participate on the U.S. jury for the IT Awards.

The IT Awards Return with 2 Special Awards

Since 2012, the Innovations & Trends (IT) Awards have highlighted breakthrough ingredients, unexpected textures, and packaging solutions that introduce new gestures and application experiences. 

A record number of innovations were submitted for the 2026 competition. An international jury in Paris will select the finalists across four categories: Formulation & Ingredients; Contract Manufacturing, Private Label, OEM, and ODM; Packaging; and Accessories. A U.S. jury will then select the winners in New York. 

Two new special awards debut this year. The Ready-to-Market IT Award will recognize innovations designed for a rapid market launch, while the full-service IT Award will honor a solution that excels in both formulation & packaging.  

The entries are already signaling several emerging directions. These include water-based, wax-free lipsticks; second-skin complexion formulas; SPF 50 products that combine sun protection with skincare benefits; hybrid hair care; and mono-material packaging designed to improve dosing precision and ease of use.  

Secure Your Badge

Pre-register online and skip the lines! Visit the MakeUp in NewYork website for registration and the latest program information.